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Principle Advantage is unlike many large legal practices with government relations divisions, we are a small government relations firm that provides big results for our clients. We understand that your focus needs to on be building and managing your organization, and you need a partner with the know-how to navigate the complex space of government and public relations. Principle Advantage has built a reputation with clients, colleagues, and elected officials in the business and government space. We match this reputation with solid messaging, legislative knowledge, and a vast network of relationships to deliver results for you.

0-5 years

Prior to Cindy's relocation away from the D.C. metro area and her focus on state policy, Cindy's work on the federal level garnered her with a Campaigns and Elections Magazine Rising Star Award.

Principle Advantage has built a reputation with colleagues, elected officials, and agencies heads on both sides of the aisle in the business and the state and local government space. We have a vast database of relationships built in the state legislature, executive levels, state agency heads, local government and influencers throughout the state. merge In the high stakes, ever-changing government relations environment, we understand that relationships will get you in the right door, but you need a partner with you that is prepared with a persuasive message powered by facts and sound policy.

We match our reputation and relationships with solid messaging, legislative knowledge, and a vast network of relationships to deliver results for you.

  • We were told by leadership in the House of Delegates and Senate that it would take 5-7 years to pass the legislation we were seeking. We were able have the Governor sign our law after 3 years of work by Principle Advantage. Once Principle Advantage came on-board, they provided the direction, guidance and sheer hard work to master our issue and build the support in the legislature for our very controversial bill. They never stopped working for us and it was this determination that took us over the goal line. - Theresa Champion, President - Virginia Autism Project
  • I worked with Principle Advantage and members of its team over many years. Individually, they were a force to be reckoned with - together they are the team I would want protecting my interests. - Will Sessoms, Former Mayor of Virginia Beach
  • I have worked with Principle Advantage both as part of project teams and when they were representing clients before my organization. They have always listened carefully to input, been very prepared, been very effective at opening doors of and bringing their client's message to key decision makers, delivered on time, and have been a joy to work with. - Steve Walz, Former Director, Virginia Department of Mines, Minerals and Energy
  • CCVID retained Angie Bezik of Principle Advantage to work closely with CCVID leadership and members to develop and implement a robust strategy of outreach and lobbying. She quickly learned our issue and advised on, and implemented a grassroots campaign that engaged Certified Interior Designers from around the state. Additionally, she advised and assisted with the creation of materials and directed our outreach to the Governor's Administration, key members in the House of Delegates, Senate of Virginia and appropriate staff. - Kim Schoenadel, President & CEO of KSA Interiors, Executive Director of CCVID
  • Cindy DiFranco is a skilled government relations pro with over ten years of experience in the Virginia General Assembly. Cindy brings a diverse field of expertise to Principle Advantage and is adept at engaging legislators, lobbyists and community stakeholders to advance legislative initiatives and issue advocacy campaigns. She has spearheaded policy and grassroots mobilization efforts across a broad range of topics including flooding, gaming, healthcare and transportation.

    Prior to joining Principle Advantage, Cindy served as the Chief of Staff to a senior member of the House of Delegates. Cindy was also the Director of Political Services for a K Street public relations firm in Washington D.C. where she executed large scale voter contact programs for federal candidates and issue advocacy campaigns for Fortune 500 companies before relocating to the Hampton Roads region where she worked on numerous local government and state-level political campaigns.

    Cindy is passionate about mentoring and supporting youth and has served on the Board of Champions for Children to Prevent Child Abuse in Hampton Roads.

    Principle Advantage is unlike many large legal practices with government relations divisions, we are a small government relations firm that provides big results for our clients. We understand that your focus needs to on be building and managing your organization, and you need a partner with the know-how to navigate the complex space of government and public relations. Principle Advantage has built a reputation with clients, colleagues, and elected officials in the business and government space. We match this reputation with solid messaging, legislative knowledge, and a vast network of relationships to deliver results for you.

    11-15 years

    In 2013, she was chosen to serve on Governor Terence R. McAuliffe's Technology Transition Team, and in 2017 was chosen to serve on Governor Ralph Northam's Commerce and Trade, Energy Workgroup. In 2018, she was a recipient of the Women in Business Award within the Hampton Roads region.

    Principle Advantage has built a reputation with colleagues, elected officials, and agencies heads on both sides of the aisle in the business and the state and local government space. We have a vast database of relationships built in the state legislature, executive levels, state agency heads, local government and influencers throughout the state. merge In the high stakes, ever-changing government relations environment, we understand that relationships will get you in the right door, but you need a partner with you that is prepared with a persuasive message powered by facts and sound policy.

    We match our reputation and relationships with solid messaging, legislative knowledge, and a vast network of relationships to deliver results for you.

  • We were told by leadership in the House of Delegates and Senate that it would take 5-7 years to pass the legislation we were seeking. We were able have the Governor sign our law after 3 years of work by Principle Advantage. Once Principle Advantage came on-board, they provided the direction, guidance and sheer hard work to master our issue and build the support in the legislature for our very controversial bill. They never stopped working for us and it was this determination that took us over the goal line. - Theresa Champion, President - Virginia Autism Project
  • I worked with Principle Advantage and members of its team over many years. Individually, they were a force to be reckoned with - together they are the team I would want protecting my interests. - Will Sessoms, Former Mayor of Virginia Beach
  • I have worked with Principle Advantage both as part of project teams and when they were representing clients before my organization. They have always listened carefully to input, been very prepared, been very effective at opening doors of and bringing their client's message to key decision makers, delivered on time, and have been a joy to work with. - Steve Walz, Former Director, Virginia Department of Mines, Minerals and Energy
  • CCVID retained Angie Bezik of Principle Advantage to work closely with CCVID leadership and members to develop and implement a robust strategy of outreach and lobbying. She quickly learned our issue and advised on, and implemented a grassroots campaign that engaged Certified Interior Designers from around the state. Additionally, she advised and assisted with the creation of materials and directed our outreach to the Governor's Administration, key members in the House of Delegates, Senate of Virginia and appropriate staff. - Kim Schoenadel, President & CEO of KSA Interiors, Executive Director of CCVID
  • Angie Bezik started her political and public relations career as the Legislative Director for a member of the Virginia House of Delegates. After seven years, she was recruited by a prominent Richmond-based lobbying firm to run its Hampton Roads office. Combining her desire to own her firm with what she saw as a need for more boutique firms in Richmond, Angie founded Principle Advantage Government Relations Group. Angie develops and implements successful strategies for legislation, budget items, and project coordination with an array of clients at the state and local level. She has successfully served clients within the alternative/renewable energy, health, technology, and transportation sectors. She also represents local government and quasi-governmental authorities. Additionally, she works with businesses and organizations to develop strategic plans to enhance their profiles, missions, and branding by making introductions to appropriate businesses, government officials and staff, community leaders, and organizations.Throughout her career, Angie has established solid relationships with local, state, and federal representatives, departments and agencies, and business leaders.

    CARSON BAKER

    (Pennsylvania)
    Clients:

    C.JAY COLES

    (New Hampshire)

    JENNA EARLEY

    (Pennsylvania)
    Clients:

    MARK LINDEMAN

    (New Hampshire)
    • (760) 804-8683

    • 1500 Chestnut St #23151500 Chestnut St #2315PhiladelphiaPA19102

    MATTHEW PLUMMER

    (Pennsylvania)
    Clients:

    47) Kingsley Association

    48) Kooth USA, LLC

    49) Lackawanna College

    50) Lion Health System

    51) LIUNA Mid-Atlantic Regional Organizing Coalition

    52) Local Union No. 1319 O.S.H.E.

    53) Luzerne County Child Advocacy Center

    54) Malibu Wellness Ranch

    55) Malt Beverage Distributors Association of PA

    56) Martz Trailways

    57) Messiah Lifeways

    58) MidPoint Group of Companies, Inc.

    59) Misericordia University

    60) Modern Treasury

    61) New Birth of Freedom Council, Boy Scouts of America #544

    62) Nlyten Corporation

    63) Orchards Entertainment

    64) PA Association for Justice

    65) PA State Building & Construction Trades Council

    66) Pennsylvania Association of Staff Nurses and Allied Professionals

    67) Pennsylvania Beer Alliance

    68) Pennsylvania Cannabis Coalition

    69) PENNSYLVANIA SOCIETY OF PHYSICIAN ASSISTANTS

    70) Pennsylvania State Nurses Association

    71) Pennsylvania Trolley Museum Inc.

    72) Phila Trial Lawyers Assn.

    73) Philadelphia School District

    74) Recycling the World, Inc.

    75) Rikore, Inc.

    76) Rutter's Holdings, Inc.

    77) RVG Management and Development Co.

    78) Sheet Metal Workers LU 19

    79) Society for the Prevention of Cruelty to Animals (SPCA) of Luzerne County

    80) Summit Realty Advisors, LLC

    81) Takeda Pharmaceuticals USA, Inc.

    82) The Lands at Hillside Farms

    83) Ticket Network

    84) Total Security International LLC

    85) Valley Crest Real Estate, LP

    86) Verified Voting.Org., Inc

    87) Viatris Inc.

    88) Visit Hershey & Harrisburg Inc.

    89) Waste Reduction Recycling Transfer, Inc.

    90) William J. Brennan, Jr. Center for Justice

    91) Wyoming Valley Art League

    DAVID THOMAS

    (Pennsylvania)
    Clients:

    53) Kingsley Association

    54) Kooth USA, LLC

    55) Kyndryl, Inc.

    56) Lackawanna College

    57) LifeBrand, Inc.

    58) Lion Health System

    59) LIUNA Mid-Atlantic Regional Organizing Coalition

    60) Luzerne County Child Advocacy Center

    61) Malibu Wellness Ranch

    62) Malt Beverage Distributors Association of PA

    63) Martz Trailways

    64) Messiah Lifeways

    65) MidPoint Group of Companies, Inc.

    66) Misericordia University

    67) Modern Treasury

    68) Mountain Springs Lake Resort LLC

    69) New Birth of Freedom Council, Boy Scouts of America #544

    70) Nlyten Corporation

    71) Olivet Boys & Girls Club of Reading and Berks County

    72) Orchards Entertainment

    73) PA Association for Justice

    74) PA State Building & Construction Trades Council

    75) Patient Direct RX

    76) Pennsylvania Association of Staff Nurses and Allied Professionals

    77) Pennsylvania Beer Alliance

    78) Pennsylvania Cannabis Coalition

    79) Pennsylvania Principals Association

    80) PENNSYLVANIA SOCIETY OF PHYSICIAN ASSISTANTS

    81) Pennsylvania State Nurses Association

    82) Pennsylvania Trolley Museum Inc.

    83) Phila Trial Lawyers Assn.

    84) Philadelphia School District

    85) Recycling the World, Inc.

    86) Rikore, Inc.

    87) Rutter's Holdings, Inc.

    88) Sheet Metal Workers LU 19

    89) Society for the Prevention of Cruelty to Animals (SPCA) of Luzerne County

    90) Sugar Plum Chocolates

    91) Summit Realty Advisors, LLC

    92) Takeda Pharmaceuticals USA, Inc.

    93) Terrapin Investment Fund 1, LLC

    94) The Lands at Hillside Farms

    95) Ticket Network

    96) Total Security International LLC

    97) Valley Crest Real Estate, LP

    98) Verified Voting.Org., Inc

    99) Viatris Inc.

    100) Visit Hershey & Harrisburg Inc.

    101) Waste Reduction Recycling Transfer, Inc.

    102) William J. Brennan, Jr. Center for Justice

    103) Wyoming Valley Art League

    GLENN WILLARD

    (Federal)
    Clients:

    1) Abrasive Blasting Manufacturers Alliance

    2) Advanced Emissions Solutions, Inc.

    3) Al-Mawarid Bank SAL

    4) Alliance for Biosecurity

    5) Alvogen, Inc.

    6) American Association of Poison Control Centers (AAPCC)

    7) American Staffing Association

    8) American Water Works Association

    9) Americans for Carbon Dividends

    10) Aon Hewitt

    11) Association of American Medical Colleges

    12) Association of American Railroads

    13) Association of Institutional Investors

    14) Atlanticus Holding Corporation

    15) Autodesk, Inc.

    16) Barnard Construction Company, Inc

    17) Bella Group

    18) Bike Bentonville LLC

    19) Broadridge Financial Solutions, Inc.

    20) Buchanan Ingersoll & Rooney obo MDG Contracting and Environmental Solutions

    21) Buchanan Ingersoll & Rooney PC obo Murray Hill Group, Inc.

    22) Cafaro Company

    23) California Steel Industries, Inc.

    24) Calvary Hospital

    25) Camera Ecuatoriano Americana de Comercio Guayaquil

    26) Care.com

    27) Carestream Health, Inc.

    28) Central Ohio Transit Authority

    29) Cerberus Capital Management

    30) Chatham Area Transit (CAT)

    31) Children's Tumor Foundation

    32) Cintas Corporation

    33) City of Boise

    34) City of Castle Pines

    35) City of Detroit

    36) City of Greenville SC

    37) City of Las Vegas

    38) City of Mesa

    39) City of New Orleans

    40) City of Philadelphia - Division of Aviation

    41) City of Portland

    42) City of San Diego

    43) City of South San Francisco

    44) Commerce City

    45) CRRC Sifang America Incorporated

    46) CTL Energy, Inc. formerly Somerset Coal International

    47) Cuyahoga County

    48) Danone North America

    49) Daybrook Holdings, Inc.

    50) Denver Regional Transportation District

    51) Denver Water

    52) DexCom, Inc.

    53) Discovery Communications

    54) EFA Education, LLC

    55) Energy Marketers of America

    56) Equinix

    57) Fenicia Bank SAL

    58) Fintech Advisory Inc.

    59) Forest City Realty Trust, Inc.

    60) Gazprombank GPB (OJSC)

    61) Goodnight Midstream, LLC (formerly 1804 Operating, LLC)

    62) Government of U.S. Virgin Islands

    63) Grand Rapids Public Museum

    64) Halogenated Solvents Industry Alliance, Inc.

    65) Hanesbrands, Inc.

    66) HeartFlow, Inc.

    67) HELLEN Systems, LLC

    68) Hexion, Inc.

    69) Hillsborough County

    70) Huntington Ingalls Incorporated

    71) IAC

    72) IBL Bank SAL

    73) iFoodDecisionSciences, Inc.

    74) Impact Journals, LLC

    75) Infra-Bk, LLC

    76) Invacare Corporation

    77) Ivanyan & Partners

    78) Jabil, Inc.

    79) James Campbell Company

    80) JBS USA Food Company

    81) Jubilant Pharma Holdings Inc.

    82) JUUL Labs, Inc.

    83) KTM North America, Inc.

    84) La Maestra Family Clinic, Inc.

    85) Leon County Attorneys Office

    86) Leon County Board of County Commissioners

    87) Ligado Networks LLC

    88) Los Angeles County Metropolitan Transportation Authority

    89) Ludvik Electric Co.

    90) M1 Group

    91) Madison Marquette Realty Services L.P.

    92) Management and Training Corporation

    93) Marriott International, Inc.

    94) Mars, Incorporated

    95) Match Group

    96) MEAB SAL

    97) Melaleuca, Inc.

    98) MetaBank

    99) Metropolitan District Commission of Connecticut

    100) MGM Resorts International

    101) Miami-Dade County

    102) MicroPact

    103) Midland Business Alliance

    104) Momentive Performance Materials

    105) Multnomah County

    106) musicFIRST

    107) National Air Traffic Controllers Association

    108) National Association for Oilheat Research and Education

    109) National Cannabis Roundtable

    110) National Flea Market Association

    111) NetJets

    112) NLMK Pennsylvania

    113) North Carolina Biotechnology Center

    114) Oceus Networks

    115) OCLC

    116) Office of the Governor, State of Colorado

    117) Ohio University

    118) Olin Corporation

    119) Owens Corning

    120) Panasonic Avionics Corporation

    121) Para la Naturaleza, Inc.

    122) Park-Ohio Industries, Inc.

    123) Partnership for Quality Home Healthcare

    124) Piaggio Group Americas, Inc.

    125) PMI Global Services Inc.

    126) Policy and Taxation Group

    127) Ready Colorado

    128) Rendeavour Holding Limited

    129) Republic Steel

    130) Rianlon Americas, Inc.

    131) SK hynix America, Inc.

    132) Solar Energy Industries Association

    133) SpaceX

    134) Study Edge

    135) SYMX Holdings

    136) TATA Consultancy Services

    137) Teijin Aramid USA, Inc.

    138) The Advocacy Group at Cardenas Partners LLC on behalf of Ocala, FL

    139) The Coca Cola Company

    140) The Mosaic Company

    141) The Pebble Partnership

    142) The Procter and Gamble Company

    143) The Trucking Alliance

    144) The University of Miami

    145) Theodore Roosevelt Presidential Library Foundation

    146) Thomas Jefferson University

    147) Tinuum Group LLC

    148) TOTAL S.A.

    149) TransDigm Group Incorporated

    150) Transportation Institute

    151) Transurban (USA) Inc

    152) Trojan Technologies

    153) TruGreen Limited Partnership

    154) Ukpeagvik Inupiat Corporation

    155) Uncommon Schools, Inc.

    156) Unione Italiana Vini on behalf of Taub Family Companies

    157) United Rentals, Inc.

    158) United States Council for International Business

    159) United States Infrastructure Corporation

    160) United Work & Travel

    161) Universities Space Research Association

    162) University of Georgia

    163) Urban Ecology Center (UEC)

    164) Verified Voting

    165) Wake Forest University Health Sciences

    166) Walton Enterprises

    167) Wegmans Food Markets, Inc.

    168) Weirton Medical Center

    169) West Coast University

    170) Westinghouse Electric Company

    171) Wheel Pros, LLC

    172) Xavier University School of Medicine

    173) Yelp, Inc.

    174) Zippo Manufacturing Company